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Fuel Pizza Cafe
Fuel Pizza Café was a restaurant with a neighborhood ambience drawing patrons from throughout the city. Shook Kelley assisted the owners in site selection, choosing a 1920s Pure Oil service station in a redeveloping neighborhood—thus the name Fuel was born.
The existing building was unoccupied, underutilized and poorly maintained, but was a good example of a 1920s Tudor-style architecture and held important links to an era of small-town businesses and their former pivotal roles within the community.
A project that enhanced and preserved the charm of a re-emerging neighborhood.
The project included market positioning, concept design, architectural/interior design, and graphic design. Memorabilia and gas station artifacts implemented throughout the space were in keeping with the concept. Exterior finishes were chosen to both blend with and stand out from neighboring businesses and homes. Screened but functional, the garage door opens when weather permits.
Shook Kelley developed a series of logos and hand painted signs with slogans that are reminiscent of nostalgic service stations from long ago.
The existing building was unoccupied, underutilized and poorly maintained, but was a good example of a 1920s Tudor-style architecture and held important links to an era of small-town businesses and their former pivotal roles within the community.
A project that enhanced and preserved the charm of a re-emerging neighborhood.
The project included market positioning, concept design, architectural/interior design, and graphic design. Memorabilia and gas station artifacts implemented throughout the space were in keeping with the concept. Exterior finishes were chosen to both blend with and stand out from neighboring businesses and homes. Screened but functional, the garage door opens when weather permits.
Shook Kelley developed a series of logos and hand painted signs with slogans that are reminiscent of nostalgic service stations from long ago.
