Save Mart's Revitalized Store Experience

Save Mart's Revitalized Store Experience

Shook Kelley’s design and rebrand projects for Save Mart, with stores in the Central Valley of California, represent an innovative approach to rethink their traditional supermarket experience. The work created more ways for Save Mart to better engage with communities found in the region, by reflecting consumer lifestyles and local food culture. A primary strategic goal was to redevelop the brand to be more relevant in a highly competitive marketplace. Read about Save Mart's innovative new branding and shopping experience here:

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