5 years ago Brand, Brand Strategy

How To Steer Your Brand in the Right Direction

Know your Brand Constitution and when it's time for a tune-up.

5 years ago Culture

What You Can Learn About Transforming Your Brand by Studying an Actor's Next Role

In order to stay relevant in today's competitive market, brands must stay creative and evolve with the constant shifts of society and culture by finding out the cares of their core costumers.

5 years ago Architecture & Interior Design, Brand, Brand Strategy, Culture, Environmental Graphic Design, Los Angeles, Retail

How to Get Customers Out of the State of Dread and Into the "Dream of Someday"

Rethink "selling environments" by creating the ideal state for customers to dream about the future.

5 years ago Architecture & Interior Design, Brand, Brand Strategy, Center Store, Culture, Environmental Graphic Design, Grocery, Los Angeles, Merchandising Design, Retail, Visual Branding

To Change the Perception of Your Brand, Start With the Senses

Reshaping your brand by using sensory language to "tangibilize" the perception of quality and service.

5 years ago Architecture & Interior Design, Charlotte, Merchandising Design, Press, Retail, Visual Branding

Reimagining the Form & Function of Shopping Places

Terry Shook, FAIA explores how shopping places are changing at Placewise Talks 2021.