Merchandising is vital to the success of shopper marketing initiatives. To address this critical strategic and tactical component, the Path to Purchase Institute is forming the Forum of Merchandising Executives (FME), a bi-annual, private gathering of select brand manufacturers, retailers, merchanidsing firms and other critical solution providers, meeting this February in Chicago. 

Presented by: Kevin Kelley

Visit Event Website

Since 1927, the Independent College Bookstore Association (ICBA) has supported the independent operation of college stores. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful.

This year marks the 100th annual ICBA conference. Join Kevin Kelley (Wednesday, February 4 at 1:20PM) as he shares his proven playbook for winning on meaning rather than margins, and on convening rather commoditizing. Attendees will learn how to design sensory-rich, emotionally engaging, community-building retail experiences that elevate relevance, loyalty, and long-term value.

Learn more and join here!

Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what's next. NRF 2026 calls it The Next Now.

Join Kevin Kelley and Shannon DeVito, senior director of book strategy and customer experience with Barnes & Noble, for a fireside chat exploring the impact of retail on community and creating store environments that tap into discover, delight, escape, and social bliss.

Learn more and join us here!