In today's fast-evolving retail environment, businesses are constantly balancing the changing needs of the shopper, the pressures of the economic climate, and the relentless drive for innovation. The 2025 conference will explore how to manage this delicate retail balancing act.

How can retailers navigate today's high-pressure environment? Kevin Kelley will share how focusing on small, impactful wins resonates with shoppers. Join Kevin's breakout session on Unlocking Success: Sparking Innovative Strategies to Secure Solid Wins on Day 2 (Tuesday, February 18 at 11:30AM).

Sign up here!

Since 1927, the Independent College Bookstore Association (ICBA) has supported the independent operation of college stores. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful.

This year marks the 100th annual ICBA conference. Join Kevin Kelley (Wednesday, February 4 at 1:20PM) as he shares his proven playbook for winning on meaning rather than margins, and on convening rather commoditizing. Attendees will learn how to design sensory-rich, emotionally engaging, community-building retail experiences that elevate relevance, loyalty, and long-term value.

Learn more and join here!

Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what's next. NRF 2026 calls it The Next Now.

Join Kevin Kelley and Shannon DeVito, senior director of book strategy and customer experience with Barnes & Noble, for a fireside chat exploring the impact of retail on community and creating store environments that tap into discover, delight, escape, and social bliss.

Learn more and join us here!