Join Kevin Kelley, renowned retail architect and author of 'IRREPLACEABLE', to uncover the next big thing in retail. Forget chasing after robots and AI trends. Instead, let's focus on what truly matters: human connection and experience.

Kevin argues that beyond meeting basic needs, consumers crave immersive experiences and a sense of belonging--and because of this, small to medium-sized brands can thrive by offering more than just products. Through real-world case studies, Kevin will showcase how successful food retailers are leading the way by creating unique, unforgettable experiences that bring communities together. Don't miss this thought-provoking session that will reshape your understanding of retail's true power! 

Register here!

Since 1927, the Independent College Bookstore Association (ICBA) has supported the independent operation of college stores. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful.

This year marks the 100th annual ICBA conference. Join Kevin Kelley (Wednesday, February 4 at 1:20PM) as he shares his proven playbook for winning on meaning rather than margins, and on convening rather commoditizing. Attendees will learn how to design sensory-rich, emotionally engaging, community-building retail experiences that elevate relevance, loyalty, and long-term value.

Learn more and join here!

Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what's next. NRF 2026 calls it The Next Now.

Join Kevin Kelley and Shannon DeVito, senior director of book strategy and customer experience with Barnes & Noble, for a fireside chat exploring the impact of retail on community and creating store environments that tap into discover, delight, escape, and social bliss.

Learn more and join us here!