Speaking Engagements
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Past Speaking Engagements
Teaching Urban Retail At Harvard GSD
Urban Retail: Essential Planning, Design, and Management Practices: Harvard University Graduate School of Design Executive Education Program
CEUs: 21 AIA/CES (HSW) | 21 AICP/CM | 21 LA/CES (HSW)
Terry Shook, FAIA, along with Robert J. Gibbs, AICP, ASLA, Stefanos Polyzoides (of the acclaimed architectural and urbanist firm of Moule & Polyzoides), Dave Williams (Director of Architecture, of Caruso, a developer of many successful and beloved mixed use environments) and Matt Winn (formerly Chief Operating Officer of Global Retail with Cushman & Wakefield) will be at the Harvard University Graduate School of Design this July to teach a 3-day course that includes presentations and interactive discussions offering a rich cross section of the planning practices and opportunities of our time. The program will examine the planning approaches, retail design and merchandising principles necessary for the creation of place-based commerce. This includes tactics used by premier retail and mixed-use developers, considering how they can be applied to a variety of urban settings. It will show how the practical science of analyzing and adjusting all elements known to affect a shopper's mood in the marketplace can inform design and development principles for reviving retail in declining downtowns and for establishing viable commerce in new ones.
ICBA 2026: Currents of Opportunity
The Hidden Advantage: The Social & Emotional Playbook for Modern Retail
Since 1927, the Independent College Bookstore Association (ICBA) has supported the independent operation of college stores. ICBA programs and services are designed to help stores remain independent and be financially and operationally successful.
This year marks the 100th annual ICBA conference. Join Kevin Kelley (Wednesday, February 4 at 1:20PM) as he shares his proven playbook for winning on meaning rather than margins, and on convening rather commoditizing. Attendees will learn how to design sensory-rich, emotionally engaging, community-building retail experiences that elevate relevance, loyalty, and long-term value.
Learn more and join here!
NRF 2026: Retail's Big Show
Revitalizing Customer Experience with Community-Centric Strategies
Retail success stories are written by companies that are simultaneously crushing it in the now and primed for what's next. NRF 2026 calls it The Next Now.
Join Kevin Kelley and Shannon DeVito, senior director of book strategy and customer experience with Barnes & Noble, for a fireside chat exploring the impact of retail on community and creating store environments that tap into discover, delight, escape, and social bliss.
Learn more and join us here!