Brand Strategy
Urban Design
Retail Design
Restaurant Design
Grocery Design
Facility Design
Leisure Destinations
Communication Design
The Kroger Co. / Fry’s Marketplace
Our concept for this 98,000 sq. ft. store for the Kroger Co. focused on three key components – lifestyle vignette solution selling, a merchandise forward signage approach and overall store organization via distinct “neighborhood” zones.
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__© 2008 Shook Kelley, Inc. All rights reserved.