"Kevin Kelley, whose consultancy Shook Kelley has done work for Whole Foods, says the company embodies the idea of the 'healthy indulgence.'  You can buy vegan cheese at Whole Foods, but you can also buy cheesecake. 'They’ve changed how we think about food, our relationship with food, and our questions about food.'"

Read the article: Whole Foods takes over America, by Beth Kowitt, CNNMoney, April 2014